i Engineer clarity then create demand.
I turn technical complexity into sales-ready power tools and signature visuals your buyers can't misunderstand.
Innovation Fails When it's Misunderstood
The world doesn’t need more features. It needs less confusion. Most companies are stuck in the existing marketing trap of trying to capture customers by one-upping their competition instead of tackling the larger, real problem. I engineer your pivot into a new category where your product is the only hero.
I work with engineering-led, tech-forward companies who are brilliant at building but not so good at explaining. Your buyers are drowning in complexity. I throw them a lifeline. And when they grab it, they don’t just understand your product—they believe in it.
From Features To Results
I don’t just make branded websites look good. I make them do your heavy-lifting in buyer education.
I don’t just make branded websites look good. I make them do your heavy-lifting in buyer education.
I don’t just make branded websites look good. I make them do your heavy-lifting in buyer education.
I sharpen your brand’s point, aim it at a category you can own, and lift your sales with new tools.
I don’t just make branded websites look good. I make them do your heavy-lifting in buyer education.
I don’t just make branded websites look good. I make them do your heavy-lifting in buyer education.
I turn dry, tech docs into visually rich sales tools that are easy for your buyers to comprehend.
I don’t just make branded websites look good. I make them do your heavy-lifting in buyer education.
I design visuals that uncover what was invisible, then make it so compelling buyers can't unsee it.
I design visuals that uncover what was invisible, then make it so compelling buyers can't unsee it.
I design visuals that uncover what was invisible, then make it so compelling buyers can't unsee it.
I design visuals that uncover what was invisible, then make it so compelling buyers can't unsee it.
Clarity Advantage: it’s the difference between being ignored and being indispensable.
I design visuals that uncover what was invisible, then make it so compelling buyers can't unsee it.
Clarity Advantage: it’s the difference between being ignored and being indispensable.
If you’re building something complex and you want the world to get it, I can help.
I design visuals that uncover what was invisible, then make it so compelling buyers can't unsee it.
Clarity Advantage: it’s the difference between being ignored and being indispensable.
clarity engineering
Most agencies simplify or decorate to make pretty. I engineer clarity by turning technical complexity into sales-ready stories that accelerate decisions and close deals.
SOLO > AGENCY
For leaders who distrust agency fluff
- No layers. No pitch theater. Just Patti and the work.
- Strategy that ships. I write it, design it, and make it sell.
- Serious chops. Patented & awarded UI/UX designer, 30+ years B2B, SaaS.
- Outcomes, not activity. Clear POV, sales-ready visuals, measurable lift.
Innovation doesn't sell itself.